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June 24, 2025 • 4PM CEST
Optimizely One: The Ultimate Marketing OS
Join us for an immersive webinar on creating cutting-edge web applications using Optimizely One.
Webinar Overview
2 hours including Q&A session
Join us for an in-depth exploration of Optimizely One, the comprehensive marketing operating system. Our expert presenters will guide you through key components, implementation strategies, and real-world applications.
Minesh Shah's Presentation
Opti ID (Single Place for All)
10 minutes
- Introduction to Optimizely ID as a unified identity solution
- Benefits of centralized identity management
- Implementation strategies and best practices
SSO (Single Sign-On)
5 minutes
- Seamless authentication across Optimizely products
- Enhanced security and user experience
- Simplified user management and access control
ODP (Optimizely Data Platform)
10 minutes
- Understanding Optimizely Data Platform (ODP)
- Unifying first-party data across touchpoints
- Real-time segmentation and targeting capabilities
- Data collection and activation strategies
Activations & Campaign Management
8 minutes
- Activate campaigns from the data layer
- Deliver real-time omnichannel experiences
- Cross-channel campaign orchestration
- Performance tracking and optimization
RTS (Real-Time Segmentation)
7 minutes
- Dynamic audience segmentation in real-time
- Behavioral and contextual targeting
- Integration with experimentation and personalization
- Advanced segmentation strategies
Web Experimentation with RTS
10 minutes
- Web experimentation fundamentals with Optimizely
- Connecting experimentation to Real-Time Segmentation
- Creating personalized experiences based on user segments
- Measuring and optimizing experiment results
Optimizely Opal (AI Assistant)
5 minutes
- Introduction to Optimizely Opal - AI assistant across Optimizely One
- AI agents: Simple assistants, Specialized agents, and Workflow agents
- Natural language interactions and automated task completion
- Content creation, experiment configuration, and data analysis
- Cross-platform integration and intelligent recommendations
Szymon Uryga's Presentation
SaaS CMS (In-Depth Exploration)
12 minutes
- Advanced content modeling in Optimizely SaaS CMS
- Implementing headless architecture with Optimizely
- Performance optimization and caching strategies
- Development workflows and best practices
Feature Experimentation & Flags
10 minutes
- Introduction to feature flags and experimentation
- Implementing progressive rollouts with feature flags
- A/B testing with feature experimentation
- Managing technical debt with feature flags
Composable Commerce with Shopify
12 minutes
- Building modern e-commerce experiences
- Integration between Optimizely SaaS CMS and Shopify
- Headless commerce architecture patterns
- Demo implementation example
OCP (Optimizely Connect Platform)
8 minutes
- Overview of Optimizely Connect Platform capabilities
Q&A Session
Open Discussion and Questions
20 minutes
Our presenters will address questions from the audience about any aspect of Optimizely One covered during the webinar. Key takeaways and future vision for Optimizely One will also be discussed.
- Key takeaways from the presentation
- Future vision for Optimizely One
- Implementation guidance and best practices
- Integration strategies and technical considerations
Ready to Join Us?
Secure your spot for this exclusive webinar and learn how to leverage Optimizely One to build cutting-edge web applications.
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