Integrating CMS with an E-commerce Platform

Choosing the Right Integration Points

• Determine how content in your CMS connects with products in your e-commerce platform
• SKU as the linking field is a common and reliable approach
• Alternative options include product IDs or other unique attributes
• The goal is to choose a method that maintains consistency across systems

Benefits of Using SKUs

• Unique identifier: Keeps content and product data perfectly in sync
• Ease of management: SKUs are easier to remember and manage than long product names or codes
• Simplified debugging: Same SKU across environments makes issue identification and resolution faster
• Overall efficiency: SKUs streamline the entire integration process

Product SKUs vs. Variant SKUs

Variant SKUs:

• More precision in content management
• Each variant (sizes, colors) can have its own SKU
• Requires more advanced mapping and management

Product SKUs:

• Simpler approach covering the entire product
• Less granular but easier to implement
• Limits flexibility when managing specific variations
• Chosen for this demo to simplify setup

Visual Integration Example

CMS elements (highlighted with blue borders):

• Product images
• Product title
• Product description

Commerce platform elements (highlighted with green borders):

• Price information
• Product options
• Add-to-cart functionality using productId and variantId