Introduction

This session will take the form of a live walkthrough where we’ll demonstrate how Optimizely works as a complete marketing ecosystem in practice - not just in theory.

All examples we’ll cover are based on a real headless application built with Next.js, where we’ve integrated several key Optimizely products:

• Optimizely SaaS CMS

• Shopify (as our commerce provider)

• Optimizely Feature Experimentation

• Optimizely Web Experimentation

• Optimizely Data Platform (ODP)

The application is deployed on Vercel, available at optimizely-one-nu.vercel.app, and also hosted using Optimizely’s new Frontend Hosting, which we’ll also cover in detail: View on Optimizely Frontend Hosting.

Every use case of Optimizely’s products has been implemented directly in the live demo, so you won’t see theoretical slides or marketing fluff - instead, expect real, working integrations and practical scenarios that you can apply to your own projects.

Let’s dive in!