Introduction

What is Optimizely Opal?

Optimizely Opal is the AI-powered assistant built into the Optimizely platform. Opal leverages advanced artificial intelligence to help marketers, content editors, and developers work more efficiently by automating tasks, generating content, and providing intelligent recommendations across the Optimizely ecosystem.

Opal is designed to:

• Accelerate content creation with generative AI
• Automate repetitive workflows and tasks
• Provide insights and suggestions based on your data
• Integrate seamlessly with all Optimizely products

Works Across the Entire Optimizely Ecosystem

Opal operates across the full suite of Optimizely products—including CMS, Commerce, Experimentation, and Data Platform—providing a unified AI experience. This cross-platform integration means Opal can:

• Surface insights and recommendations that span multiple products
• Streamline workflows by connecting data and actions between tools
• Deliver consistent, intelligent assistance wherever you work in Optimizely

Advantages:

• Breaks down silos between teams and products
• Enables smarter, faster decision-making with a holistic view
• Reduces manual effort by automating tasks across the ecosystem
• Ensures a consistent user experience and guidance throughout the platform

With Opal, teams can focus on strategy and creativity while the AI handles routine work and offers data-driven guidance.