Generative AI

Generative AI with Opal

Optimizely Opal leverages advanced generative AI to accelerate content creation, automate workflows, and provide intelligent recommendations across the entire Optimizely ecosystem. Opal's generative AI capabilities are deeply integrated with CMS, Commerce, Experimentation, and Data Platform, enabling:

• Automated content generation: Instantly create headlines, product descriptions, campaign briefs, and more, tailored to your brand and audience.
• Personalized recommendations: Suggest content, experiments, and optimizations based on real-time data and user behavior.
• Workflow automation: Generate tasks, briefs, and experiment plans, reducing manual effort and speeding up execution.

Complete Ecosystem Coverage

Opal's generative AI is not limited to a single product—it works seamlessly across all Optimizely solutions:

• CMS: Drafts and refines web content, landing pages, and SEO metadata.
• Commerce: Generates product copy, category descriptions, and personalized offers.
• Experimentation: Suggests test ideas, writes hypotheses, and helps interpret results.
• Data Platform: Surfaces insights and recommends segmentation or targeting strategies.

This unified approach ensures that teams can leverage AI-driven creativity and efficiency wherever they work in Optimizely.

Persistent Chat Interface with Memory

Opal features a persistent chat interface that acts as your always-available AI assistant. Key capabilities include:

• Memory and history: The chat remembers previous conversations, allowing you to pick up where you left off and reference past interactions.
• Multi-agent support: Interact with different specialized agents (e.g., content, analytics, experimentation) within the same chat window.
• Cross-use-case assistance: Move between tasks—such as content creation, campaign planning, and data analysis—without switching applications or losing context.

This persistent chat experience streamlines workflows, reduces context switching, and enables continuous collaboration with Opal's AI across all your digital experience needs.

Evolution of Opal

Opal has rapidly evolved from a simple AI assistant to a sophisticated, multi-agent platform that supports a wide range of digital experience scenarios. The image below illustrates Opal's progress and expanding capabilities over time: