Introduction

Optimizely Identity: A Single Place for All

Optimizely Identity is your central access layer for the entire Optimizely One ecosystem. It connects users to every product in the suite, from CMS and Commerce to Experimentation and the Data Platform, through a single, secure point of entry.

By consolidating identity across tools, Optimizely Identity removes the complexity of managing multiple logins or isolated access controls. Instead, it provides one place to authenticate users, assign roles and permissions, and manage product-level access with clarity.

This centralisation enhances security and significantly improves the user experience, particularly for organisations operating at scale across multiple brands, teams, or regions.

For IT and platform owners, it streamlines governance and compliance. For marketers and developers, it means faster onboarding and fewer blockers — allowing teams to spend more time creating, optimising, and launching.

As the foundation of Optimizely One, Optimizely Identity ensures your people, processes, and products are always connected securely, efficiently, and intelligently.