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Agentic AI

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What is Agentic AI in Opal?

Opal Agentic AI Dashboard

Opal goes beyond generative AI by introducing autonomous agents that can take action and get work done for you. These agentic capabilities enable Opal to:

  • Create campaign briefs automatically
  • Generate and assign tasks to team members
  • Build experiment test plans based on your goals
  • Orchestrate workflows across the Optimizely platform

Opal Agentic AI Configuration

With Agentic AI, Opal acts as a proactive assistant—not just suggesting content or ideas, but actually executing steps and driving projects forward. This helps teams accelerate marketing initiatives, streamline experimentation, and ensure nothing falls through the cracks.

Example use cases:

  • Automatically generating a campaign brief and breaking it down into actionable tasks
  • Creating a test plan for a new experiment, including audience targeting and success metrics
  • Assigning follow-up actions to the right team members based on project needs

Agentic AI in Opal empowers organizations to move faster and achieve more by letting AI handle not just the thinking, but also the doing.

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