What is Composable Commerce?

Composable commerce is an architectural approach that allows businesses to select best-of-breed commerce components and combine them to create a custom solution tailored to their specific needs.

• Key principle: Select and integrate specialized services rather than using a monolithic platform
• Benefits: Flexibility, scalability, and faster innovation
• Implementation: APIs and microservices architecture enable seamless integration

Why Composable Commerce Matters

• Businesses can adapt quickly to changing market conditions
• Freedom to choose the best tools for specific functions
• Reduced vendor lock-in
• Ability to replace individual components without disrupting the entire system

Below you can see an AI-generated image that captures the essence of Composable Commerce. It visually represents how everything is built around independent "boxes" or components, each provided by different vendors. These components might not have any direct connection to one another, but our application brings them all together by connecting through APIs. This highlights the beauty of Composable Commerce: the ability to create a unified system from diverse and standalone elements.

Composable Commerce with Optimizely

Optimizely plays a crucial role in building robust composable commerce solutions. Through its SaaS CMS and PaaS CMS, Optimizely Graph, and other services, it provides powerful tools for managing content, products, and transactional data in a flexible, scalable way.

This architecture represents a more traditional approach to composable commerce, where Optimizely SaaS CMS, Optimizely Graph, and transactional commerce services are integrated directly without a central integration hub. In this model, the headless application acts as the orchestrator that combines all services.

Integration Logic

• PIM → Transactional Commerce: Sends core product data + metafields

• SaaS CMS → Optimizely Graph: Publishes content to the GraphQL index

• Frontend → Optimizely Graph: Loads CMS pages and multilingual product info

• Frontend → Commerce Services: Fetches real-time data like cart contents, prices, promotions, and inventory

You can see an example implementation of this approach using Optimizely SaaS CMS with Shopify at https://optimizely-one-nu.vercel.app/