Configuring Optimizely Feature Experimentation

Setting Up Your Optimizely Project

1. Create a Project:

   • Log in to your Optimizely account
   • Navigate to "Projects" and click "Create New Project"
   • Select "Feature Experimentation" as the project type
   • Name your project and complete the setup wizard

2. Define Audiences:

   • Go to "Audiences" in your project
   • Create segments based on user attributes (location, device, etc.)
   • These will be used to target specific user groups for experiments

3. Set Up Events:
   • Navigate to "Events" in your project
   • Define key actions users take that you want to track (e.g., "completed_purchase")
   • These events will serve as metrics for your experiments

4. Create Flags:
   • Go to "Flags" in your project
   • Click "Create Flag" and provide a name and key
   • Add variables to your feature (e.g., button color, text, etc.)
   • These variables can be modified during experiments

5. Configure Experiments:

   • Navigate to "Experiments" in your project
   • Click "Create New Experiment"
   • Select the feature you want to test
   • Define variations by setting different values for your variables
   • Set traffic allocation percentages
   • Choose metrics to track (from your defined events)
   • Set audience targeting if needed

6. Generate SDK Key:

   • Go to "Settings" > "Datafiles"
   • Find your environment (development, production, etc.)
   • Copy the SDK Key for use in your application